Group of nine people standing outside near a 7Up sign, with two women seated in front, in a vintage setting.

ABOUT US

—1920’s

Three children standing on a street, with one child on a bicycle. Two of them are boys in striped shirts, and a girl in floral shorts. In the background, there is a building with a sign that reads 'Inglés Americano' and 'Porch Study.' Several cars are parked along the street, and there are power lines and a tree.

Our family emigrated from Michoacán and Guanajuato, Mexico and settled in Torrance, CA. They opened a tortilleria and grocery market, run for 30 years, paving the way for future generations of entrepreneurs.

Woman wearing sunglasses and a vintage patterned dress standing in front of a clothing store window with the store's sign and mannequins inside.

1986—

A woman with short dark hair smiling in front of a man with dark hair. Both are wearing colorful, patterned shirts. There is a framed picture on the wall behind them.

Dave and Dee Brown opened their first shop, Cool Jerk, in Riverside, CA. The small vintage store was packed with personality but closed a few years later as their family grew.

Cartoon image of two children exchanging money, with one child holding a stack of cash. The right side has text encouraging recycling Levi's jeans for cash at a denim bank.

—1990

The Browns relaunched as The Denim Bank, specializing in recycled Levi’s. The shop grew to three Riverside locations before scaling back to one.

A storefront with a neon 'OPEN' sign, large glass windows displaying mannequins and clothing, and a sign that reads 'Dee Lux' with the subtitle 'Fashion Trade.' There is a motorcycle parked in front of the store, and palm trees are visible in the background against a blue sky.

2002—

The Browns opened DeeLux in Costa Mesa, combining vintage and contemporary clothing in a buy/sell/trade model.

A storefront with a turquoise exterior and a striped blue and white awning, labeled 'Dee Lux,' with clothing visible inside and surrounded by green trees.

—2013

A group of four people posing together at a celebration, with balloons in the background, one person holding a paper crown, and another person wearing a hat.

The second DeeLux opened in the heart of Claremont Village, expanding the community of thrifters and stylists.

Street view with a vintage white car parked near the curb, a storefront named Blackmarket Bakery, and a man walking past a palm tree on the sidewalk.
A building with a cafe named 'DeLish' on the ground floor, featuring a glass storefront, a small outdoor seating area with black umbrellas, and people walking on the sidewalk.

2018—

DeeLux relocated twice in Orange County, settling in Old Towne Orange in 2018.

A group of four people, two women and two men, smiling and standing close together at an event. The background shows shoes and sneakers on shelves, indicating a shoe store or a shoe-related event. There are balloons floating above, and part of a sign with red text is visible at the bottom left.

—2025

Blue storefront with the sign 'Dee Lux' and the tagline 'Buy Sell Trade', displaying clothing and a mannequin inside, with several potted plants outside.

With daughters Justine and Chelsea—musicians and vintage lovers—the family opened the newest DeeLux in Highland Park, Los Angeles.

A man holding a black umbrella standing on a wet sidewalk near a tree and some greenery on a rainy day.

TODAY—

A woman smiling and holding a bouquet of large yellow flowers with green stems, standing outdoors near a tree with green leaves and a concrete wall, in a parking lot with cars.

Rain or shine, DeeLux thrives as a multi-generational business rooted in creativity, music and a love of thrifting.